When we think about travel, two things often come to mind: exploring the world’s most famous landmarks and discovering those hidden gems that only locals know about. The perfect trip blends both—standing in awe of the Eiffel Tower while also stumbling upon a tucked-away café that feels like it was made just for you.

But here’s the challenge: how do you find the right balance between the bucket-list spots and the off-the-beaten-path adventures? That’s where Viator comes in. With thousands of tours and activities around the world, Viator makes it easy to experience both iconic landmarks and unique local discoveries—all in one place.

Let’s take a look at what you can book on Viator to make your next trip truly unforgettable.

The Allure of Iconic Landmarks

For many travelers, iconic landmarks are the heart of any trip. These are the places you’ve seen in photos, movies, and history books, and finally standing before them is a dream come true.

Some of the most popular Viator bookings in 2025 include:

• The Colosseum in Rome – skip-the-line tickets and guided tours.
• The Eiffel Tower in Paris – priority access with champagne views.
• The Great Wall of China – private or group excursions from Beijing.
• The Statue of Liberty in New York – ferry tours and pedestal access.
• The Pyramids of Giza – full-day tours with Egyptologist guides.

Book smarter: Discover the world’s top landmarks on Viator here.

What makes Viator stand out is not just access to these landmarks, but the variety. Whether you want a private VIP tour, a budget group trip, or a flexible skip-the-line ticket, you’ll find options that match your style and budget.

Hidden Gems Worth Discovering

As incredible as landmarks are, it’s often the hidden gems that travelers remember most. These are the quiet corners, authentic neighborhoods, and local experiences that give you a deeper connection to a place.

On Viator, some of the most loved hidden gems include:

• Street food walking tours in Bangkok – discover flavors you won’t find in guidebooks.
• Lisbon’s Fado music evenings – an intimate night of Portuguese culture.
• Underground tours in Edinburgh – spooky stories beneath historic streets.
• Wine tasting in small Tuscan villages – away from the tourist crowds.
• Local art tours in Mexico City – exploring vibrant street art scenes.

Deeplink: Book unique hidden gem tours with Viator here.

These experiences give you a sense of authenticity like you’re not just visiting, but truly living a place.

Why Book Both?

Smart travelers know it’s not about choosing between hidden gems and landmarks—it’s about mixing both for a complete experience. Imagine a day in Paris where you visit the Eiffel Tower in the morning and then spend the evening on a quiet wine tour in Montmartre. Or a trip to Tokyo where you see the iconic Shibuya Crossing but also take a ramen-making class with a local chef.

Viator makes this balance effortless. With its wide selection, you can combine the famous and the unexpected, creating a trip that feels both exciting and personal.

Deeplink: Plan your mix of iconic and hidden tours on Viator.

Trusted Reviews & Transparency

One of the biggest challenges with booking tours online is trust. How do you know if the experience matches the description? Viator solves this with millions of traveler reviews, photos, and ratings.

Whether you’re booking a must-see landmark tour or an off-the-grid adventure, you can rely on real feedback before you commit. That means fewer surprises and more confidence in your choices.

Deeplink: Read traveler reviews and book confidently on Viator.

Deals, Discounts & Flexibility

Another reason travelers are booking through Viator in 2025 is the value for money. Not only does the platform offer competitive prices, but you’ll also find:

• Promo codes & seasonal discounts
• Bundle offers (like multiple attractions for one price)
• Free cancellation on most bookings
• Reserve now, pay later options

This flexibility is priceless when plans change, weather shifts, or you simply decide you’d rather relax at the beach than join a city tour.

Deeplink: Browse Viator’s deals and discounts here.

Perfect for Every Traveler

No matter what kind of traveler you are, Viator has something for you:

• Families – theme park tickets, aquarium passes, interactive workshops.
• Couples – romantic cruises, wine tastings, private sunset tours.
• Solo travelers – group day trips, cultural workshops, local meet-ups.
• Adventure seekers – safaris, hiking trips, scuba diving lessons.
• Culture lovers – museum tours, music nights, cooking classes.

Deeplink: Find experiences tailored to your travel style on Viator.

How to Book Smarter on Viator

Here are some pro tips to make the most of Viator in 2025:

• Use filters – narrow by price, duration, group size, or rating.
• Book early for popular landmarks—they sell out quickly.
• Look for hidden gems in “offbeat” or “local experience” categories.
• Download the app for exclusive last-minute deals.
• Read reviews carefully—they’re your best guide to quality.

Deeplink: Start planning smarter with Viator today.

Final Thoughts

The best trips are about balance seeing the world’s most iconic landmarks while also finding those hidden gems that make a destination feel truly yours. With Viator, you don’t have to choose. You can book both easily, with confidence, flexibility, and often at a discount.

So, whether you’re ticking the Colosseum off your bucket list or finding a secret vineyard in Tuscany, let Viator be your guide.

Deeplink: Explore hidden gems and iconic landmarks on Viator now.

Travel is about stories—the ones you’ll tell for years. With Viator, you’re not just booking a tour—you’re booking an unforgettable memory.